RFID Transponder – MYLAPS BrandScan

BrandScan aims to gain insight into the brand preferences among targeted age-groups and the impact of sponsorship on gear selection over time.

We use photos and videos that are already being taken by MyLaps at events.
We unlock athlete data using Computer Vision and Artificial Intelligence to analyse the body as it moves.
The BrandScan identifies apparel by colour, type and brand.

BrandScan SHOE:

Reports breakout specific details on show brand preferences across demographic groups, events and geography.
Compares pre and post event data.
Give perspective on marketing ROI to event partnerships.

BrandScan GEAR:

Track Sponsorship Impact – Event series reports enable brands to track the impact of their sponsorship across multiple races and years.

Event Overview – Top level analytics about the race participants.
Graphs and Charts – A flexible way to create a story across key data points (and look at trending over time).
Brand ranking – An easy tale that ranks the brands by shoe or apparel preferences.
Brand Analysis – A snapshot o a single brand across multiple data points.